Wohlsen Construction Company

  • Public Relations Specialist

    Job Locations US-PA-Lancaster
    Posted Date 3 days ago(1/21/2019 9:45 AM)
    ID
    2018-1178
    # of Openings
    1
    Category
    Marketing
  • Overview

    Do you enjoy social media and public relations? Do you like identifying and creating new content? How about interacting with local media publications? Understand digital channels, SEO/SEM, and analytics? If this all sounds like you, then you should consider joining Wohlsen’s Marketing team!

     

    Wohlsen Construction, founded128 years ago, is a Top 400 ENR construction management firm with offices in five states and is currently seeking a Public Relations Specialist in Lancaster, PA to help us build our brand awareness in the Mid-Atlantic and Northeast Regions.

     

    What does a successful Public Relations Specialist do daily?

    • Identify and development content social media outlets and blog
    • Identify and development press releases
    • Monitor Wohlsen’s social media outlets
    • Engage with social media users by posting messages, responding to questions, and monitoring posts/comments
    • Recommend SEO/SEM tactics
    • Website maintenance and enhancements
    • Develop brand and image materials and collateral, both internal and external
    • Compiling award submissions for industry associations
    • Prepare and monitor social media presence through the use of analytics
    • Maintain social media and public relations calendars

    Areas of Focus

    • Social Media
    • Public Relations
    • Award Submissions
    • Image and Brand Awareness

    How will you be measured?

    • Increased social media presence
    • Increase in press releases being developed
    • Improve website ranking through SEO/SEM and use of analytics

    Who are the clients?

    • Internal Corporate and Operations
    • Existing and prospective external clients, decision makers, and project partners

    What are the key attributes desired to be successful in this role?

    • Creativity
    • Proactive
    • Innovative
    • Detail-oriented
    • Self-starter
    • Motivated
    • Organized
    • Flexible

    Our ideal candidate will possess:

    • Four-year degree in marketing, public relations, communications, or graphics
    • Two or more years of related experience in a similar role
    • Public relations, communication, or graphic design certification is a plus
    • Proficiency in graphic design, photo and video editing software including Adobe Creative Suite (InDesign, Illustrator, Photoshop, Spark, Premier)
    • Proficiency in Office 365 Suite (Outlook, Word, PowerPoint, Excel, Planner)
    • Proficiency in social media outlets, SEO/SEM, and analytics
    • Working knowledge of WordPress and Wix
    • Basic knowledge with Coessential CRM software is desired but not required
    • Photography/video (portrait and architecture) skills desired, but not
    • Excellent written and verbal communication skills as well as editing and proofreading
    • Excellent time management skills and ability to balance short-term deadlines against long-term goals
    • Understanding of marketing, business development, and public relations and has a working knowledge of the construction industry
    • Proven ability to be a proactive and capable of making independent decisions and working with limited supervision

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